Award-winning marketing agency delivering data-driven, integrated campaigns that maximize ROI. We've helped top financial companies achieve 317% revenue growth through strategic marketing that puts your success first.
Founded as a "C" Corporation in March 1999, iDirect Marketing won the Inc. 500 ranking two years in a row. Our main goal has always been to put the client's best interest as our Top Priority.
We found a conflict of interest—the more money we spent, the more money the agency made, but the less our company made. Our philosophy is different: our business is built on building your business.
Once your campaign begins, we'll immediately track responses and analyze the data to make intelligent, well-informed changes "on-the-fly" in real-time to optimize your program.
We've assembled a highly diversified marketing team by forming partnerships and strategic alliances with companies at the top of their respective fields. You'll benefit from volume discount prices and tough negotiation.
We'll provide you campaign reports with "real" numbers on response and conversion rates, lead costs, acquisition costs, and lifetime value of your customers. You'll be fully armed with information to make highly-informed decisions.
We'll be a seamless extension of your marketing team, your "virtual" marketing department. We'll take every step to ensure that your marketing dollars are spent wisely.
Our goal is to make you look good by helping you exceed your objectives. We will be accountable to you, our valued partner.
We will meet with you to better understand your business objectives and then rank the likely advertising mediums to achieve them through intelligent information.
Run measurable tests and compile responses. The consumer votes with spending dollars.
Max out business sources in order of cost-effectiveness until objectives are met.
Take an integrated approach so each medium supports and enhances the others.
Strategic print placement for targeted reach
TV and radio for mass awareness
High-visibility outdoor advertising
Integrated direct marketing solutions
"Turnkey Direct Response Solutions"
Our goal is to help you exceed your business objectives with the minimum amount of time and investment. We achieve this by:
We're not just another marketing agency. We're your strategic partner focused on measurable results and long-term growth.
Every decision backed by analytics and performance metrics. We don't guess—we measure, optimize, and deliver proven results.
We maximize your marketing investment. Lower acquisition costs, higher conversion rates, and measurable profitability.
Seamless multi-channel campaigns where every medium supports and enhances the others for maximum impact.
We succeed when you succeed. Your virtual marketing department committed to your goals, not just billable hours.
Continuous monitoring and on-the-fly adjustments ensure your campaigns perform at peak efficiency 24/7.
30+ years of excellence, Inc. 500 winner, and a portfolio of successful campaigns for top financial companies.
We'll develop and implement comprehensive digital marketing strategies that drive qualified, motivated prospects to your business through multiple online channels.
Improve your organic search rankings and visibility. We optimize your website content, technical infrastructure, and build authoritative backlinks to ensure your business appears at the top of search results when prospects are looking for your services.
Immediate visibility through paid search advertising. We create and manage Google Ads and Bing Ads campaigns with strategic keyword targeting, compelling ad copy, and optimized landing pages to maximize conversions and ROI.
Engage your audience where they spend their time. We develop targeted campaigns across Facebook, Instagram, LinkedIn, Twitter, and TikTok with compelling content, precise audience targeting, and measurable results.
Build authority and trust through valuable content. We create blogs, videos, infographics, and educational resources that attract, engage, and convert your ideal customers while establishing your brand as an industry leader.
Nurture leads and retain customers through personalized email campaigns. We segment audiences, create compelling content, and automate workflows to deliver the right message at the right time, driving engagement and conversions.
Reach your audience across the web with targeted display ads. Our programmatic buying platform ensures your ads appear on premium sites, reaching the right people with precision targeting and real-time optimization.
Maximize the value of your traffic. We analyze user behavior, conduct A/B testing, and optimize landing pages, forms, and user experiences to increase conversion rates and lower acquisition costs.
Scale your marketing efforts efficiently. We implement sophisticated automation platforms that nurture leads, score prospects, trigger personalized communications, and provide actionable insights across the customer journey.
Capture attention with compelling video content. From YouTube advertising to social media videos and video landing pages, we create and distribute video content that tells your story and drives action.
Harness the power of artificial intelligence to transform your marketing. We implement AI-driven predictive analytics, customer behavior modeling, chatbots for 24/7 engagement, personalized content generation, and intelligent automation that learns and adapts to maximize campaign performance and ROI.
We provide a comprehensive digital marketing ecosystem that works seamlessly together. Our multi-channel approach ensures consistent messaging across all touchpoints, from the first search to the final conversion. We track every interaction, analyze performance in real-time, and continuously optimize to deliver measurable ROI and sustainable growth for your business.
Information is the foundation on which direct marketing programs are built. A database represents people, profiles, and preferences.
We'll access your data requirements and perform front-end analytics to identify select market segments with the highest response potential. A custom database will be compiled of the most qualified and motivated prospects based upon analytical research.
Our in-house creative department will design and generate a highly customized direct marketing piece with a strong "call to action" that ensures it will be reviewed and stimulate a response.
We'll deliver a turnkey quality campaign from printing and mailing services through back-end response analysis and modeling. A "learning engine" will be developed for you using response data to continually update the original database selection criteria.
"Your Filters Applied to EVERY Lead"
Telemarketing provides tremendous control over your marketing efforts. You choose the criteria that best fits your needs, and we'll only transfer leads which meet your expectations.
All prospects are exclusive, hot transfer telemarketing leads and highly motivated
Change the offer on-the-fly based on real-time results
Pick the zip codes for branches that need leads the most
Choose the days, weeks, and months you need the leads
Program is scalable either up or down based on needs
We offer expert research, planning, and buying services utilizing all media channels: Print, Broadcast, Outdoor, and New Media.
We offer a comprehensive library of syndicated, competitive, and audience research studies for all media vehicles. Data produced by these measurement services are used in various computations for media planning decisions.
Effective media buying requires a skillful blend of art and science. You'll benefit from our expertise—we've built the media relationships that allow us "volume discount" pricing and the ability to negotiate the best spots available at the lowest possible price.
We'll work for you to ensure every step is carefully planned, executed, tracked, analyzed, and refined to cut costs and improve your return on investment.
"Information is a powerful tool, but only if it is used properly"
We will collaboratively develop and implement a response tracking system which will gather data on current responses and provide beneficial reports on the status of marketing efforts.
Using sophisticated software and methodology, we'll identify and pursue the most profitable market segments. Through promotional history analysis, we measure the effectiveness of marketing strategies, communication mediums, and creative approaches. Marketing programs are optimized by shifting your investment to where it will produce the greatest results.
Specialized expertise serving top companies across key industries
Banks, credit unions, investment firms, and insurance companies
Ready to transform your marketing? Let's discuss how we can help you exceed your business objectives.